Scope

Redesign the existing website based on an updated branding and update the design system for the webapp accordingly.

Process

This real estate startup already had some basic branding, but needed to level it up. I examined all their online presence and apps to create a more sophisticated foundation of color and typography, which I translated into a redesign of their different websites and their design system. On top of that, to better visualize their mission, I created a new set of illustrations as well.

Solution

Setle.be's primary product is a renovations calculator aimed both at realtors and house buying prospects. So the visual look and feel needed to be functional and radiate reliability, but with a nice and lively colourful touch. Expanding on their previous branding, this reflected in a revamped and brighter color scheme and a reimagined visual language for their marketing websites as well as their app.