Scope

Design a classy branding and signage for a premium events venue in a renovated castle.

Process

Alluding on precious metals and minerals, the brand needed to radiate classiness. Carefully selected typography and golden tints were use throughout the whole visual identity, while still being subtle. The different venues were named after gemstones. The signage tapped into this same philosophy of simplicity, so I opted for lasercut brass lettering glued to the walls.

Solution

The simple but stylish elements that built up this branding, made it very suitable to apply in different ways, such as cards, letterhead, menu's, invitations, outdoor and indoor signage,… Wayfinding, although subtly executed, proved to be very effective for their customers.